Did you know that the average worker spends almost three hours every day crafting emails, adding up to over 1000 hours a year? We can all agree that most of us dislike the amount of time and effort it takes to read and respond to the dozens of emails we receive at work. Though email…
Widespread digitalization is one of the most fundamental technological shifts of the last decade and has affected nearly every aspect of our lives, including healthcare. Therefore, it’s only natural that newer digital technologies such as AI, cloud computing, big data analytics, and Internet of Things (IoT) would find important applications in solving some of the…
Many businesses struggle to convert qualified leads because their ad copy sucks. It’s all too common that a promising new product line hits the market with optimism, only to fizzle out while thousands are poured down the drain in advertising costs. In fact, some estimates measure average wasted ad spend at 50% of total advertising…
In an ever-increasingly crowded marketplace, businesses need to make every effort to stand out to consumers. However, it’s hard to provide personalized services and a consistent customer experience when you lack detailed buyer insights and have to deal with fragmented client data. One of the most effective ways to get around this issue is by…
Have you ever dreamt of building an online audience from scratch and having hundreds, or even thousands, of people engage with your content? Growing an online audience can be a daunting task, but with the right strategy and knowledge, it is entirely possible. In this article, we will walk you through the process to create…
Brand Extension has become an essential part of modern marketing strategies. It allows companies to extend their brand equity into new or existing markets through the introduction of related products or services. By extending the brand, companies can help build loyalty from existing customers, gain new customers, and boost sales. In fact, brand extension has…
If you’re selling physical products online then shipping and delivery are very important parts of your business. While e-commerce packaging may seem simple it can be quite complicated and it is important that you fully understand the intricacies to avoid extra charges, product damage, or creating a negative brand image. Let’s take a look at…
Did you know that following up with sales leads can be even more challenging than generating them? Only 2% of sales are made during the first contact and up to four-fifths are closed after the 5th follow-up contact. While sales prospecting, lead generation, and closing the deal are often seen as the toughest parts of…
Have you ever wanted to get paid for speaking on camera? Now, with the power of the internet, you can with UGC (user-generated content). With platforms like TikTok and Instagram attracting 680 million and 1 billion active users every month respectively, it’s now more possible than ever to record content from the comfort of your…
It’s renting season again and you know what that means, time to list ads for your rental properties. However, making the perfect rental ad involves more than just stringing together a few generic phrases. Here are some tips on how to create the perfect apartment rental ad and attract your ideal renter, as well as…