Work With Matt
Grow your business with a custom-tailored content marketing strategy.
Stop spinning your wheels and start getting results now.
Have you ever wondered how some people seem to rank on Google effortlessly and others just don’t?
This is a very common problem that business owners, content marketers, and entrepreneurs alike all face.
It can be extremely frustrating when you know the value that you can bring to your readers and customers but your competitors always seem to snatch up the top spot on the search results.
What’s worse is that common SEO advice involves nebulous ideas like “create good content” and “answer the searcher’s query.”
Yes, we all know that “good content” performs better than “bad content”, but yet, so many marketers waste tons of time and money on producing content that never ranks.
Google’s algorithm doesn’t give you instantaneous feedback, so you never know if you should course-correct until months or years later.
Simply put, most content marketers fail to get an ROI because they don’t have a good strategy. When you follow the wrong strategy, it’s like driving around without a road map – chances are, you’ll never get to where you want to go.
Luckily, it doesn’t have to be like this.
Content marketing does have a methodology, and when you follow it, your content will be graced with the good fortune of high rankings for high-value keywords over and over.
What is Content Marketing?
Content marketing is the strategic marketing approach of creating informative and relevant content to attract and engage a target audience.
In plain language, content marketing answers people’s questions and gets them interacting with your brand.
The goal of content marketing is to get your website ranked on Google’s search engine so the right people will see and consume your content. From there, searchers are converted into qualified leads which ultimately turns into sales.
Content is key to search engine optimization because it acts as an entry point to your website and builds topical authority.
Benefits of Content Marketing
Life is better when you’re ranking on Google.
An effective content strategy gives you a road map. It gives you confidence that your investment will get you to where you need to go as quickly and efficiently as possible. Most importantly, it ensures that you won’t be wasting time and money getting nowhere.
When done right, content marketing can help you reach your business goals on multiple fronts.
Content marketing ensures that your products and services show up for your ideal customers when they’re looking.
Content marketing gives you a competitive advantage in your niche. While others are spending fortunes on advertising, leads flow into your sales funnel with ease.
Content marketing gives your brand image a lift. When your company shows up on the first page for everything, it gives you Google’s stamp of approval and fosters trust amongst your target audience.
My Content Marketing Framework
Learn About the Industry and Determine Priority Business Outcomes
In the first phase, I do a deep dive into your company and the industry, get a thorough understanding of your goals, and how content marketing can help achieve them.
Keyword Research and SEO Competitive Landscape
The keyword research phase involves analyzing the competitive landscape to find opportunities to rank. Search engine optimization is competitive. Every valuable keyword that you want to rank for, everyone else also wants to rank for. Fortunately, my modern keyword research method identifies gaps in search rankings so you can match, and eventually, overtake the competition.
Plan Content Marketing Strategy around Target Keywords
Once I have an idea of the best opportunities to rank, I build a list of target keywords. These target keywords form the basis of the content plan. I build a list of articles and pages required to dominate the search rankings in a given topic.
Write High-Quality Content that Ranks for Target Keywords
Writing quality content requires a deep understanding of how people search for and consume information. This phase involves determining search intent, performing in-depth topical research, and publishing helpful and engaging content at scale.
Enhance Content for SEO and Conversion Rate Optimization
Once an initial batch of content has been published, I systematically check every aspect of the technical search factors. Technical SEO ensures that your site has a good foundation for continued growth. Additionally, articles and pages are optimized to maximize conversions so that qualified traffic turns into sales.
Reporting and Analytics
All performance metrics are tracked and analyzed at regular intervals. This phase ensures that we are on track to reach our goals. The key to sustained growth is making data-driven decisions to tweak and improve the strategy as we go along.
Why You Should Work With Me
State of the Art Strategy
Search engine optimization is changing.
For years, SEOs have implemented “search engine first” content strategies. This typically involves publishing mass amounts of content with little relevance to the reader in an attempt to game the system.
As Google improves its algorithm to reward “people first” content, the SEO world has struggled to keep up.
My content marketing method focuses on user intent instead of relying on outdated methods. While your competition scrambles to find the next hack, I produce results that are sustainable for future iterations of search engine algorithms. In effect, my content marketing strategy future proofs your site.
When I first started out in content marketing, I didn’t have a good road map to follow. I ended up wasting months publishing content that never ranked.
After a lot of trial and error, I built a website in a crowded niche that grew 3000% in 10 months!
I’ve also worked with many small to medium-sized businesses to grow their search rankings and boost their lead generation.
I helped one client boost sales in a single service category by 500% in a year with just organic search traffic!
Because I failed for so long, I know what works and what doesn’t. The strategies that I’ve developed are based on battle-tested, real-world experience. When you work with me, you don’t have to go through the same failures that I did.
You can jump right to the fun part – getting results.
Customized Strategy for Your Needs
Every business is unique. Therefore, successful content marketing requires versatility and agility. Many large agencies apply a copy-paste approach to their SEO work. Unfortunately, this does not account for the dynamic nature of search engine marketing and often leads to average and unsustainable results.
My method involves in-depth analysis of all variables BEFORE starting the work. I focus on designing every aspect of the strategy to tie back to your business goals. By analyzing every aspect of the plan down to the detail, I ensure that we stay on track to meet our goals.
The best part is, unlike large agencies, I only work with a few clients at a time. So you can be sure that my full attention is on your business.
How It Works
Getting started is easy. Here’s what a typical work engagement looks like:
1. Discovery Call
I’ll book a discovery call with you to learn more about your needs and see if we are a good fit.
I do a deep dive into your web presence to identify opportunities for growth.
3. The Work
Here’s where the rubber hits the road. I will work with you to transform your organic search presence with my unique content marketing method.
After completing an engagement, I will analyze and present results so we can determine the best path forward. All relevant KPIs are tracked so the strategy can be tweaked and iterated over time for the best return.
Let’s Get Started
If you’re looking for a content strategy that is effective, worth the investment, and can get you the results in months not years.
Then you’re in the right place.
Ready to finally get an ROI from your content marketing and SEO?
Leave your details and I’ll get in touch with you shortly.