Have you ever wondered just how much information exists on the Internet? The short answer is a lot more than you probably guessed. In 2020 the total estimated amount of data on the web was 64 zettabytes (1 zettabyte is equal to a trillion gigabytes) and it is projected to hit the 120 zettabyte mark…
When was the last time you had a conversation with someone face-to-face. Actually, think about this for a second – was it recently? If so, how many people have you communicated with virtually in the same time frame? Virtual communication has severely changed the way we interact with one another. In fact, a 2017 study…
Widespread digitalization is one of the most fundamental technological shifts of the last decade and has affected nearly every aspect of our lives, including healthcare. Therefore, it’s only natural that newer digital technologies such as AI, cloud computing, big data analytics, and Internet of Things (IoT) would find important applications in solving some of the…
Many businesses struggle to convert qualified leads because their ad copy sucks. It’s all too common that a promising new product line hits the market with optimism, only to fizzle out while thousands are poured down the drain in advertising costs. In fact, some estimates measure average wasted ad spend at 50% of total advertising…
In an ever-increasingly crowded marketplace, businesses need to make every effort to stand out to consumers. However, it’s hard to provide personalized services and a consistent customer experience when you lack detailed buyer insights and have to deal with fragmented client data. One of the most effective ways to get around this issue is by…
Have you ever dreamt of building an online audience from scratch and having hundreds, or even thousands, of people engage with your content? Growing an online audience can be a daunting task, but with the right strategy and knowledge, it is entirely possible. In this article, we will walk you through the process to create…
As our society grows in complexity and diversity, an increasing number of private and public institutions are seeing the need for highly specialized consulting services. This holds for many fields including IT, healthcare, government, and even sports. This has fueled the rise of the consulting industry and increased its importance in the global economy. However,…
According to Biz Group, 86% of employees cite a lack of proper communication and collaboration as a major factor in workplace failures. In a world of increasing complexity and higher rates of remote work, using a project management tool is now more important than ever. I can confidently say that project management tools have saved…
Brand Extension has become an essential part of modern marketing strategies. It allows companies to extend their brand equity into new or existing markets through the introduction of related products or services. By extending the brand, companies can help build loyalty from existing customers, gain new customers, and boost sales. In fact, brand extension has…
If you’re selling physical products online then shipping and delivery are very important parts of your business. While e-commerce packaging may seem simple it can be quite complicated and it is important that you fully understand the intricacies to avoid extra charges, product damage, or creating a negative brand image. Let’s take a look at…