Do you want to learn how to run Facebook ads for clients? If so, you’re in the right place! In this article, we will walk you through step-by-step instructions for setting up and running successful Facebook ad campaigns.
We’ll cover everything from creating your first campaign to analyzing your results. So whether you’re a complete beginner or an experienced advertiser, you’ll find everything you need here. Let’s get started!
Why You Should Run Facebook Ads for Clients
When it comes to online advertising, Facebook is one of the most effective platforms available. With over two billion active users, Facebook offers a vast audience for businesses to reach.
Furthermore, the platform provides a variety of ad types to suit different marketing objectives. For example, businesses can use Facebook ads to drive website traffic, generate leads, or increase brand awareness.
Additionally, Facebook’s extensive data analysis capabilities allow businesses to target their ads specifically to their target audience. This data can also be used to gain valuable insight into consumer behavior.
As a result, Facebook ad campaigns can be an integral part of your clients’ sales funnels and produce a significant return on investment.
Step-By-Step Instructions for Running Facebook Ads for Clients
To start running Facebook ads for your client right away, follow these 5 steps for the best results:
Step 1: Learn About Your Client’s Business Goals
When working with clients, it’s important to have a good understanding of their industry and business goals. This can help you target your communication and marketing efforts more effectively.
There are a few different ways to learn about a client’s industry and business goals. First, you can ask the client directly. This is usually the best way to get specific and accurate information.
However, you can also do some research on your own. This might involve reading industry publications or researching the client’s website and social media presence. If you take the time to learn about your client’s business, you’ll be in a better position to meet their needs with any marketing activities that you undertake.
Step 2: Generate Facebook Ad Estimate
Once you have an idea of what your client wants to achieve in their business, you’ll want to give them an estimate of what kind of results Facebook ads could achieve for a given budget.
Generating an estimate for daily reach on Facebook ads is a relatively simple process. First, log into your Ads Manager account and navigate to the ‘Audience’ tab. From here, you’ll be able to select specific criteria for your audience, such as age, location, and interests.
Once you’ve selected your audience, continue to the ‘ budget’ tab and enter your desired budget. Facebook will then generate an estimate for daily reach based on your budget and audience criteria.
Keep in mind that this is only an estimate – actual results may vary depending on several factors, such as changes to your budget or audience.
Go over this information with your client so they can make an informed decision on how much budget they’d like to allocate to Facebook Ads.
Step 3: Launch Facebook Ad Campaign
When it comes to launching a Facebook ad campaign, the Facebook Ads Manager is your one-stop shop. In the Ads Manager, you can create new ad campaigns, edit existing campaigns, and track the performance of your ads.
The first step in creating a new Facebook ad campaign is to select your campaign objective. Facebook offers a variety of objectives to choose from, including brand awareness, reach, traffic, engagement, etc. These different objectives will determine how Facebook serves the ads to viewers. Which objective you choose depends on your client’s business goals.
For example, if your client runs an e-commerce store, the conversion objective will likely be a good option. You will however have to set up a tracking pixel for the algorithm to work properly.
If your client wants to build a social media following, engagement or reach objectives would work better.
Budget and Schedule
Once you’ve selected your campaign objective, you’ll need to set your budget and schedule. Facebook allows you to set a daily or lifetime budget for your ad campaign. You can also choose to run your ad indefinitely or schedule it to run for a specific period.
Set the campaign to spend the agreed-upon budget that you went over with your client.
Ad Targeting Options
After choosing your campaign objective, you’ll need to select your targeting options. Facebook allows you to target users by location, age, gender, interests, and more.
The ads manager will generate an estimated daily reach based on your targeting settings. Try to keep your selected audience “in the green” – too large and you’ll be wasting ad spend on irrelevant views, too specific and you won’t have enough reach.
Ad placement options are the next step in the process. These settings determine where on Facebook’s huge network your ads will be served. Some of the locations you could include in the placements are Feeds, Stories, In-Stream Videos, and Apps.
Facebook also provides an “Automatic Placements” option where an algorithm determines where to serve ads on the network. This option works pretty well and is an excellent place to start. Over time, you should be analyzing data to manually serve ads in the locations that are getting the most results.
Create Your Ad
The final step in the process is to actually create your ad. Facebook offers a variety of ad formats, including image, video, and carousel ads. The different parts that you’ll need to include in the ad are:
- Primary Text
- Destination URL
- Display Link
- Call to Action
Take your time to fill out these sections and include as much information about your client’s business as possible.
After you’re done filling out all the above sections in the campaign ad manager, you’re ready to launch!
Step 4: Analyze the Results of your Ads
Once your Facebook ads have been running for a few weeks, you can use data analysis to get an idea of how they are performing.
Custom reports are a great way to get actionable insights into the performance of your Facebook ads. To create a custom report, simply go to the Insights tab and click on “Create custom report”.
From there, you can select the metric you want to track, the date range, and the ad sets or campaigns you want to include in the report. Once you’ve generated the report, you can use it to evaluate which ads are performing well and which need to be improved.
A/B testing is another effective way to analyze the results of your Facebook ads. With A/B testing, you create two versions of an ad and then compare their performance.
This can help you identify which elements of an ad are most effective in driving results. To set up an A/B test, simply create two similar ads and then select “Create Split Test” from the Insights tab. From there, you can choose how long you want the test to run and what percentage of your audience will see each version of the ad.
Once the test is complete, you can compare the results of the two ads and see where you have room for improvement.
Step 5: Continuously Optimize the Ad Results
Don’t just set and forget your Facebook Ads. To drive maximum value, you’ll want to continuously make tweaks and improvements. Luckily, there are a few simple steps you can take to optimize the performance of your ads.
First, make sure that you’ve installed the Facebook pixel on your client’s website. This will allow you to track conversions and optimize your targeting to get more leads that are likely to convert. While a simple traffic objective is fine to start gathering data, you’ll want to switch over to the conversion objective as soon as possible. This allows you to get the most out of Facebook’s powerful algorithm and drive meaningful actions from your target audience.
Next, take a look at your ad placements and ad formats. Make sure that you’re running ads in all the places where they’re likely to perform well. You can use the data you gathered with custom reporting and A/B testing to guide your choices when choosing the best ad placement and ad format combinations.
Finally, keep an eye on your ad spend and make sure that you’re not overspending or underspending on your campaigns. A little trial and error is to be expected, but if you see that your costs are getting out of control, it’s time to cut back. Conversely, if your budget is underspending, it might be a sign to widen the span of your audience targeting.
By following these simple tips, you can help ensure that your client’s Facebook ad campaigns are as successful as possible.
How Much do Facebook Ads Cost?
Facebook ad costs can vary greatly depending on your industry, target audience, and the type of ad you’re running. However, in general, Facebook ads tend to be very affordable.
The average cost per click (CPC) for a Facebook ad is $0.97, and the average cost per thousand impressions (CPM) is $12.07.
Do Facebook Ads Really Work?
Yes, Facebook ads can be an effective way to reach a target audience and help clients achieve their marketing goals. In fact, an average return on ad spend across industries for Facebook ads is 10.68 – meaning you can expect to get $10.68 back in revenue for every dollar you spend on Facebook ads.
However, it’s important to keep in mind that Facebook ads are just one tool in your marketing toolbox.
To get the most out of your Facebook ad campaigns, make sure to use other marketing channels as well, such as Search Ads, Organic Traffic, Email, Display Ads, and other social media platforms.
If you’re running a marketing agency and looking to drive real results for clients, Facebook Ads can be a great option. With such a large user base, reach potential, and powerful targeting abilities, Facebook Ads should be a mainstay in any marketing professional’s arsenal.
By following this step-by-step process and using some common sense and reasoning, you can set up an effective Facebook ad campaign for your clients that will help them achieve their desired results. Good luck!
I hope this article was helpful in understanding how to create Facebook Ads for clients. If you have any questions or need clarification on anything, feel free to reach out or leave a comment on this post.