Brand Extension has become an essential part of modern marketing strategies. It allows companies to extend their brand equity into new or existing markets through the introduction of related products or services. By extending the brand, companies can help build loyalty from existing customers, gain new customers, and boost sales. In fact, brand extension has…
Customers are increasingly interacting with businesses through a variety of digital channels, but many businesses are still using isolated marketing tactics that don’t work together to create a cohesive customer experience. This can lead to customers feeling confused and frustrated as they jump from one channel to the next, trying to get the information or…
A highly targeted prospect list is key to successful sales, lead generation, and marketing campaigns. Without a doubt, the more accurately you target your prospects, the better your chances of making a sale. Why waste time and money on people who may not be interested in what you have to offer? By taking the guesswork…
Data is everywhere. With the overwhelming data collection abilities of modern online marketing analytics tools, it’s easy to drown yourself in stats. Luckily, when you know how to analyze the data, you can cut through the noise and pull out the most meaningful and impactful insights. In digital marketing, there are really only several sources…