Struggling to write copy that performs in a B2B environment? Many businesses fail to sell B2B because they don’t know how to write B2B copy. B2B copywriting is similar to B2C, however, it has some key differences that must be acknowledged. Over my years working as a marketer in B2B, my results suffered because I…
Are you struggling to convert leads? You’re writing content like mad, reaching out on all the right channels, hell, you are even getting traffic to your website – why aren’t you converting leads to sales?? This is a very good question. Before I learned about copywriting frameworks, I asked myself the same question. Now I…
Do you need to make more sales? Like many business owners, you’ve probably been producing content, networking, and engaging in all the common marketing tricks to “get your name out there”. But through it all, sales just aren’t where they should be. This is where direct response copywriting shines when other forms of marketing fall…
Brand Extension has become an essential part of modern marketing strategies. It allows companies to extend their brand equity into new or existing markets through the introduction of related products or services. By extending the brand, companies can help build loyalty from existing customers, gain new customers, and boost sales. In fact, brand extension has…
Digital marketing allows you to reach customers across a multitude of formats and channels. However, with so many opportunities, many businesses fail to capture the attention of consumers effectively. Without a solid marketing integration strategy, communications can easily turn into a hodgepodge of ineffective messaging – spraying out random snippets of information across many platforms…
A highly targeted prospect list is key to successful sales, lead generation, and marketing campaigns. Without a doubt, the more accurately you target your prospects, the better your chances of making a sale. Why waste time and money on people who may not be interested in what you have to offer? By taking the guesswork…
Data is everywhere. With the overwhelming data collection abilities of modern online marketing analytics tools, it’s easy to drown yourself in stats. Luckily, when you know how to analyze the data, you can cut through the noise and pull out the most meaningful and impactful insights. In digital marketing, there are really only several sources…