Branding is the cornerstone of your business. If you don’t have a solid brand, no one will remember your product and you will struggle to make consistent sales. Strong brands are crafted through years of iteration and maintained with years of consistent communication with the world. If you don’t know how to write brand copy,…
Struggling to write copy that performs in a B2B environment? Many businesses fail to sell B2B because they don’t know how to write B2B copy. B2B copywriting is similar to B2C, however, it has some key differences that must be acknowledged. Over my years working as a marketer in B2B, my results suffered because I…
Are you struggling to convert leads? You’re writing content like mad, reaching out on all the right channels, hell, you are even getting traffic to your website – why aren’t you converting leads to sales?? This is a very good question. Before I learned about copywriting frameworks, I asked myself the same question. Now I…
Do you need to make more sales? Like many business owners, you’ve probably been producing content, networking, and engaging in all the common marketing tricks to “get your name out there”. But through it all, sales just aren’t where they should be. This is where direct response copywriting shines when other forms of marketing fall…