Networking is the grease that slicks the business tracks of the world. Not a single deal in the history of deal-making was ever built on a shaky and untrustworthy arrangement. If you want to do good business, you have to grow your influence among a network of other influential people. Luckily, networking can be learned…
Have you ever heard the saying “your network is your net worth”? As business professionals and business owners, we hear about the benefits of networking all the time. But if you’re anything like me (an introvert), your belly probably turns into knots at the thought of introducing yourself to powerful people in your industry. I…
Have you ever wondered how some people effortlessly navigate their personal and professional lives? They just seem to float around with doors being opened and opportunities being presented left right and center. Wouldn’t it be nice to also walk on the proverbial water of your own life? This state of effortless opportunity can be achieved…
Looking to do some copywriting? Copywriting takes time and effort and can be very frustrating (writer’s block gets the best of us). It’s very easy to waste days writing simple landing pages because you can’t think of what to say. Luckily, we now have copywriting tools that can annihilate writer’s block and speed up your…
Branding is the cornerstone of your business. If you don’t have a solid brand, no one will remember your product and you will struggle to make consistent sales. Strong brands are crafted through years of iteration and maintained with years of consistent communication with the world. If you don’t know how to write brand copy,…
So you want to make some cash in 2024? Great, so do I. You’ve probably Googled all the best side hustles to start from home. Then you found some articles that mentioned this copywriting thing. Eventually, you ended up on this article. Amazing. That’s how most people get started so you’re in the right place….
Struggling to write copy that performs in a B2B environment? Many businesses fail to sell B2B because they don’t know how to write B2B copy. B2B copywriting is similar to B2C, however, it has some key differences that must be acknowledged. Over my years working as a marketer in B2B, my results suffered because I…
Are you struggling to convert leads? You’re writing content like mad, reaching out on all the right channels, hell, you are even getting traffic to your website – why aren’t you converting leads to sales?? This is a very good question. Before I learned about copywriting frameworks, I asked myself the same question. Now I…
Do you need to make more sales? Like many business owners, you’ve probably been producing content, networking, and engaging in all the common marketing tricks to “get your name out there”. But through it all, sales just aren’t where they should be. This is where direct response copywriting shines when other forms of marketing fall…
As repeated disruptions rock global supply chains, businesses strive to find stability. The offshoring activities that companies have relied on for decades are quickly becoming unfeasible – generating a need for new strategies. One of the biggest hurdles that companies face is achieving cost savings without compromising on quality. Traditional methods like offshoring sure save…